The term digital signage is a fairly new buzz word in the business world. Today you can’t go many places without running into some form of digital signage. Digital signage is a broad term encompassing all kinds of different technologies being used. Digital signs use technologies like LCD, LED, and Projection to display content like digital images, video, streaming media, and presentations. They can be found anywhere from a museum or stadium to a restaurant or retail store. In this article, we’ll take a closer look at what digital signage is and the benefits of digital signage for business.
Why are Businesses Using Digital Signage?
Digital signage allows businesses to showcase their products, services, or other content to help them stand out and engage with customers. A digital screen provides the most flexible template for visual advertising you can imagine. They’re available in all shapes and sizes, from single large format screens to multi-screen video walls.
With digital signage companies are able to display a wider range of products and services. A restaurant for example can use a series of digital menu boards that change throughout the day during as the menu progresses through breakfast, lunch, and dinner. Using a cloud-based content management system (CMS) one or multiple screens can be managed remotely.
Digital signage is being used as a tool to interact with customers as an entertainment medium in waiting areas in airports or train stations, and to communicate messages to customers. It’s also an effective tool to for engaging with employees in meeting rooms or other areas in an office space or building.
Digital signage is a great medium for showcasing work. For example, it can be used in a lobby or waiting room to display a slide show of completed projects. As prospective clients wait to meet with you’ve already started to persuade them by showing off your portfolio. This shows prospects the quality of your work and builds trust with your brand.
Printing signage with a shelf life adds up over time. Then there’s the cost of delivery and installation. Digital signage can be updated in real-time and show multiple ads at once. The flexibility and versatility of digital signage compared to traditional print signage is perhaps the biggest attraction for businesses.
Want to Get Started with Digital Signage?
Communications Solutions, Inc can help you get the right display, software, and install your digital signage. We’ll teach you how to use the software as well. Contact Us today to learn more.