What is Digital Signage

What is Digital Signage?


Digital Signage is a form of communication using electronic dynamic display (as opposed to traditional signage, using a static tin/wood/paper display). Digital Signage has evolved in the past two decades from a platform that can be afforded almost exclusively by the largest companies (for example, Chick-fil-a) and large government venues (airports, transportation hubs, etc.) into a common way to communicate with visitors and customers. The main turnaround, due to several trends, occurred in the last two-three years. The prices of flat screens dropped (and keeps dropping) significantly, modern Digital Signage software as a service (cloud-based software) was introduced. Wi-Fi and broadband became available almost everywhere in the developed world; and the hardware context changed: PC prices also fell, and Android-based devices, which can serve as Digital Signage players, were introduced. These technological trends are now enabling almost any type of business and venue to implement Digital Signage and communicate with their customers and visitors without breaking tight budget constraints. The future looks even brighter, and the Smart TV trend will lower the costs even further.

With the aid of digital signage, you can more easily achieve the goals by which advertising success is measured.

  • Exposure to the advertising message by the target audience, influenced by the successful dissemination of the advertising media
  • Branding for the target audience
  • Recall of the advertising message by the target audience, directly exposed to the message
  • Support by the target audience, with a positive view toward your product
  • Understanding of the message
  • Influence on customer behavior toward purchasing. Digital signage is convincing

With no need for special IT capabilities, using advanced editors, any size business can tailor its own campaign and practically run its own private ‘TV Channel,’ providing valuable information to customers and promoting sales.

The Digital Signage platform also enables partners to easily implement the ‘white label’ program, encouraging them to start their own Digital Signage business, using CSI as a solution provider and offering local customers additional services (installation, campaign management, extended support, creative build, etc.) at a very attractive cost.

Have you noticed menu items displayed on a small touch-screen LCD or LED monitor in a number of restaurants? Select a button and you have a list of games; another opens a window to several advertisements for house specialties; a fourth, a membership form with name, email address, and birthday. This is another form of digital signage – for the customer, it is simple-to-use and understand; for the restaurant, easy-to-manage, while enabling it to circulate to any and every of its branches the same or different information simultaneously.  Digital signage is found today in stores, in restaurants, in supermarkets and hair salons, in hotels, banks, elevators, and in airports. In essence, it can be found anywhere where transmitting information is important, whether for advertising or for news or for the benefit of clientele.  Digital signage is implemented in the store or public area by installing display monitors, which enable changing the content using remote management. The dynamic nature of the screen content and keeping it up-to-date is virtually without cost. Today, digital signage is considered to be a high investment-return technology in comparison to printing methods.  Once upon a time (and not too long ago), advertisements were on posters or in brochures. They were static and only moved with the newspaper or the distributor. But digital signage is dynamic, offering real-time advertising and information on electronic display instantly.  Digital signage supports text and images, animation, music, and Internet.  In digital signage, electronic displays are usually controlled by personal computers or servers—or, often, by both. CSI offers a convenient way with low capital outlay either through personal computers or Android players to create, manage, and propagate your own digital signage: whether for large chain stores or small shops, for small businesses or for restaurants, for clinics, or for hair salons-in brief, for anywhere where the need arises.

Contact Us Today to learn more about what type of digital signage would work best for your business.