It’s easy to underestimate the power of visuals when they’re unbelievably strong marketing tools.
People don’t just process images 60,000 times faster than text or feel their eyes drawn to colors and movement. It’s even deeper than that. 90% of all information that the brain receives is visual.
Digital signage is a powerful way to advertise your brand and products. Read on to learn the basics of dynamic advertising and what its many benefits include.
The Basics of Digital Signage
Billboards and posters are tried-and-true ways to advertise to a local audience. Unfortunately, in an increasingly digital world, their still paper-based visuals are outdated. They can be eye-grabbing but still won’t retain attention over moving, vibrant images on a screen.
That’s where digital signage comes in!
These digital displays can showcase an image, interactive infographic, changing diagram, dynamic statistic, or video. They’re frequently found in retail stores, transit venues, museums, stadiums, hotels, restaurants, and airports.
The image is vibrant and moves around to keep the viewer engaged. It’s a creative and catchy way to convey information to in-person viewers.
Multiple Content Types
Let’s say that you’re looking for a sign in your retail store. You want to show off your top-performing products. Traditionally, you’d need to pick a single product to show off on one prominent sign.
However, with dynamic digital signage, this is no longer the case. You can create advertisements for multiple products and have the screen display different ads in a sequence. Trading out one photo for another every 3-5 minutes means that you can make more product impressions on visitors.
This is also useful in restaurant settings if you want to show off several delicious-looking menu items. Malls and stadiums with multiple stalls or stands will also enjoy the ability to advertise for more vendors.
Live Content
Digital signage allows live content with real-time updates. This is great at sports stadiums, but it also works wonders for transportation venues. You can show off changing bus schedules, airport gates, or train delays.
Static, unmoving signs don’t have these capabilities. If you were to pin a schedule to the wall and delays happened, you would need someone to manually change it quickly and frequently. People would also get confused by outdated information.
Some locations can even use AI to update schedules based on auto-generated cues!
Remote Management Options
When people change the contents of traditional signs, they need to physically print and post new signage. This makes it annoying to control, and sign production gets expensive when it’s frequent. Someone also has to be physically present to change the sign.
However, it’s easy to manage digital signage remotely. Someone can change the sign information from home on their desktop or mobile device. Just a few clicks mean changing the entire sign, and no one needs to pay to produce new physical content.
Start Using Dynamic Business Advertising Strategies
Now that you know the ins and outs of advertising with digital signage, it’s to make an impact on your target audience. Our team is committed to helping you create signs to promote your brand and merchandise in a creative and engaging way. Contact Communication Solutions, Inc. to discuss your specific business needs.